Commerce Field Kits

Operator-built ecommerce kits for finding leaks and fixing friction.

Practical diagnostics, workbooks, checklists, and playbooks for Shopify and growing commerce teams that need sharper decisions before spending more on ads, redesigns, apps, or agencies.

1
paid kit live
1
free preview
6
kits coming soon
Commerce Field Kits Diagnostics for the work behind growth Guides | Workbooks | Checklists | Templates
Measure Diagnose Prioritize Execute

Product catalog

Start with conversion. Build into a full commerce operating toolkit.

Each kit is designed to produce a concrete output: a score, a fix list, a roadmap, a QA record, a test plan, or a repeatable review rhythm.

Free

Shopify Conversion Leak Finder

A focused 20-minute preview for identifying the first conversion leak worth investigating.

PDF guide, quick scorecard, checklist, and start-here document. Get free kit
Coming soon

Product Page Revenue Kit

Diagnose PDP clarity, proof, objections, media, offer quality, merchandising, and add-to-cart friction.

Guide, PDP audit, scoring workbook, copy prompts, and improvement backlog.
Coming soon

Checkout Friction & Trust Kit

Find cart, shipping, payment, policy, and checkout trust issues that quietly reduce completion.

QA checklist, trust audit, mobile review worksheet, and prioritization model.
Coming soon

Ecommerce Analytics QA Kit

Reconcile Shopify, GA4, ad platform, funnel, and checkout data before making growth decisions.

Tracking QA checklist, metric dictionary, reporting map, and dashboard readiness scorecard.
Coming soon

Retention Recovery Kit

Improve post-purchase, email, SMS, winback, replenishment, and abandoned checkout recovery flows.

Lifecycle map, flow audit, message templates, and 30-day recovery roadmap.
Coming soon

Shopify Launch Readiness Kit

Prepare a launch, migration, or major site update without missing operational and customer-impact details.

Pre-launch checklist, risk register, cutover plan, QA tracker, and launch command center template.
Coming soon

Merchandising & Offer Testing Kit

Structure collection, bundle, pricing, promo, and AOV tests around evidence instead of guesswork.

Offer audit, test planner, merchandising worksheet, and weekly decision rhythm.
Conversion Diagnosis | Published February 20, 2026

The Conversion Leak Map

How to diagnose Shopify revenue friction before spending more on traffic, redesigns, apps, or agencies.

Launch Readiness | Published April 10, 2026

Shopify Launch Readiness

What to check before a Shopify migration, redesign, or major site change goes live.

Michel Junior Julien
Built from real retail transformation work.

Built by Michel Junior Julien

Retail technology, ecommerce, and operations experience translated into practical tools.

Michel built Commerce Field Kits from more than 15 years operating across retail technology, enterprise systems, omnichannel commerce, logistics, analytics, stores, and global transformation.

Former VP, Technology Innovation & Development at Canada Goose $12M-$23M enterprise programs 12+ countries, 57 sites, 45+ markets Experience across ERP, OMS, PIM, PLM, CRM, ecommerce, data, and fulfillment

The goal is simple: give small and mid-sized commerce teams practical operator-grade tools they can use before they commit budget to bigger projects, agencies, apps, or redesigns.